Launching your business, promoting your brand, getting to know your customers and building customer loyalty are not easy tasks, and require a lot of technique. The Internet is essential to present the services offered by your company or to launch new products. It is easily accessible, and is consulted by a lot of people anywhere in the world. Getting established and making a place for yourself among the many competitors on the Web is quite complex and requires solid knowledge in the field. The success and completion of this work is the role and responsibility of a web agency.
Webmarketing or netmarketing consists in building loyalty among customers or visitors of its website, subscribers on its page and on social networks. Its objective is to enrich the notoriety on the internet. It is the monitoring of visit statistics, prospecting and attraction through articles or computer graphics, the use of multimedia, associated with marketing techniques. The loyalty of the Internet user on his page or his site is essential for the maintenance of a long-lasting relationship, it allows to communicate information, to improve or to present new services. The web is a powerful medium to use and master in terms of communication, and can reach a wider audience than traditional media such as television, radio or print.
Also called marketing 2.0 or cybermarketing, webmarketing applies the same methods that classic marketing has been using for many years: the application of an effective strategy, the generation of traffic, the improvement of performance and the development of member loyalty. The application of a strategy is the definition of the method to be undertaken according to the demand, the analysis of the actions of the competition. It is then necessary to generate traffic by promoting your site or page, undertake the improvement of the position of your site on search engines and even advertising on other sites. Once the traffic is established, it is necessary to continue to improve its performance by perfecting its visibility, gain a few more ranks on the Internet. It also consists in analyzing its sales, checking the amount earned in relation to the amount invested, for example for the creation of the website. Once the visitors have been acquired, we must continue to develop their loyalty by constantly renewing the content that we offer them, and by animating the existing community. Many companies and brands call upon the services of a web agency because it allows them to develop their image in a professional manner, to keep an eye on the perception that customers have of the company, to refine customer relations, to increase visibility and to disseminate information both nationally and internationally.
Webmarketing exists to change visitors, prospects, into customers by animating the existing community and attracting new members. It allows you to personalize and adapt offers to target a specific type of customer. From the design to the creation of a website, through SEO and animation of the site, a marketing agency is also responsible for creating the content to be published on the site. It takes care of referencing, improving the site’s position in relation to the various existing search engines, analysing the strong and weak points of the site or page, and readjusting the site’s functionalities, and finally promoting the website. One of the main services related to netmarketing is to make people aware of the existence of the site, the products offered by the company or the brand, to reinforce its visibility and improve its notoriety on the different social networks for example, or to get some publicity through other websites.